GuidelinesUpdated June 20265 min read
What Makes a Good Alternative
A well-optimized alternative page on FindAlternate can double its click-through rate. Here are guidelines on writing high-quality reasons to switch and descriptions that convert readers into users.
1. Concrete "Reasons to Switch"
Do not just say "It is better." Be specific. Good reasons to switch include:
- "Supports offline editing and local markdown exports."
- "No user limits on the free tier (unlike Slack)."
- "Open-source, self-hostable Docker configuration."
- "Up to 40% cheaper annual licensing plans."
2. Accurate Metadata
Ensure your supported operating systems, platforms, and pricing schemes match your website exactly. Users get frustrated if a tool is labeled "Free" but requires a credit card on signup. Transparency builds trust.